If your law firm marketing strategy online includes pay-per-click, Google AdWords is the place to start.  Millions of people search and successfully find what they are looking for on Google, thus making Google one of the most effective platforms for businesses to market their products and services.  AdWords allows businesses to pay Google for listings that target people searching for specific keywords and phrases.

The AdWords program only costs five dollars for an account activation, with no ongoing fees other than to pay for clicks your ads receive.  There is no monthly minimum spending limit or time commitment, when the budget you set is reached, your ads will no longer be displayed.  Daily budgets can be set, and they can start at one cent.

An AdWords marketing plan includes many highly customizable campaigns.  Each campaign can contain multiple keywords and ads, and each keyword can have multiple ads with different ad copy.  Ads are schedulable; ads will display on days and hours of your choosing.  Ad scheduling is very useful for legal practices whose business has seasonal spikes.  There are more DUI cases during the holiday season, and families fight for Christmas and New Years custody and visitation orders.  Advertisers can set up ads to appear during those spikes beforehand.  Listings can also be geo-targeted, so only people in your service area will see them, ensuring that people whom you cannot serve will never click on your ad.  You can also block locations from having your ads displayed to them.

Read more: http://www.lawpromo.com/blog/law-firm-web-design/service-updates/advantages-of-pay-per-click-with-law-promo/