Norman Bobins, the former longtime leader of LaSalle Bank, has moved onto his next gig as the head of a new namesake consulting firm.

Norman Bobins Consultants LLC will work in alliance with DLA Piper to help expand the law firm's presence in the financial-services industry and serve as a resource to the firm's clients.

Bobins previously served as chairman and chief executive of LaSalle, which had been Chicago's No. 2 bank in deposit market share, and head of North American businesses for ABN Amro, LaSalle's Dutch owner.

He retired in December after a 40-year banking career and remains chairman emeritus of LaSalle, which on Oct. 1 was acquired by Bank of America Corp. in a deal that created Chicago's biggest bank.