Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
D.C.
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Mass.
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
N.Carolina
N.Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
S.Carolina
S.Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
W.Virginia
Wisconsin
Wyoming
Law Firm Website Design Companies : The Good, The Bad, and The Ugly

Law firms sharpen recruiting

  Legal Business  -   POSTED: 2007/07/01 16:15

With a demand growing at 10 percent a year, law firms struggle to find enough qualified young candidates to hire. "Old-school firms had people from graduation to grave," said Scott Dewey, director of operations for Kerry's Referrals, a Phoenix-based recruiter. "That doesn't happen very often anymore." James Liepold, executive director of the National Association of Law Placement, said that recruiting "is earlier, faster and more decisive than ever before. Some students could have firm offers within two or three weeks of their initial interviews." advertisement  

More than 1 million attorneys practice law in the United States, according to the American Bar Association; about 14,000 live and practice in Arizona.

Each year, the Sandra Day O'Connor College of Law at Arizona State University and the James E. Rogers College of Law at the University of Arizona turn out 300-plus fledgling counselors.

Recruiters said that law firms will need to change recruiting tactics to snag them, though.

"This generation expects more personal support, and they expect high levels of responsibility and concurrent responsibility," Dewey said.

Katherine Swenson, a summer associate at Greenberg Traurig, an international firm cited by National Law Journal, suggested that savvy firms spend more time introducing themselves to students.

"You actually have some time in first year that could be used to learn more about different firms, and first year is when you don't really have many chances to meet them," Swenson said.

Ilone DeRemer, assistant dean at ASU's College of Law, said that "firms need to remember the greatest amount of marketing done to law students is through word-of-mouth on campus."

Liepold noted that many firms are updating tactics to reach more students. Most changes center on electronic marketing. Some firms have developed streaming videos about their work and culture, while others offer podcasts about current legal topics.

"Summer programs have become much more substantive," Liepold said. "They're offering more seminars, more writing assistance, and, overall, a more realistic work experience."

Carol Allen, chief recruitment officer for Greenberg Traurig, said that these things are to attract a new breed of law student.

"What they bring to the table is amazing. They have a vast diversity of experience, and they live really interesting and vibrant lives," she said.

"They're (also) not necessarily convinced they will spend all their lives in a law firm."

Today's recruits have the ability to find an unprecedented amount of information about prospective employers, Dewey said, and many firms are posting blogs and other material on the Internet.

Some firms are active on social-networking sites or sponsor events at select law schools.

"It's really the same techniques professional athletic teams use in recruiting," Dewey said.

Ten years ago, Greenberg Traurig began to be more selective about its recruiting, according to Allen. Part of the strategy was to send senior staff, "people who really understand the culture of our firm," to campus-recruiting events.

They also target summer associates, where new hires are typically found, at an earlier stage by instituting a "coast to coast" event that draws up to 500 law students to 20 of the firm's regional offices across the country.

Greenberg Traurig's Phoenix office draws 30 to 50 students for the event, Managing Partner Karl Freeburg said.

"It really sets us apart and gets us in front of the students sooner (than other firms)," he said. "Then, when I get to campus in the fall, I may meet students who attended."

At Snell & Wilmer in Phoenix, Bob Henry co-chairs the office's hiring committee. His firm took heed of students' comments and instituted a Reality Program. It pairs summer associates with senior firm members who "give them an overall perspective of what it's really like, especially the quality-of-life concerns."

Henry said the firm also contacts the best candidates as early as possible.

Swenson, a second-year law student at ASU, is spending this summer at Greenberg Traurig.

"I think most students look for a firm with the right practice area and a firm you can fit into," she said.

She attended last year's summer event and was impressed with a video presentation that emphasized the firm's "ideals, values and the combination of attorneys in the firm."

Henry said reinventing recruiting is a never-ending process.

"Firms that don't change their recruiting techniques every couple of years just won't do as well," he said.

Henry also had suggestions for young lawyers sizing up potential employers.

"Walk around the offices," he said. "Check to see if people work with their doors open. Are they smiling when they walk around the office? Do they stop and say hello to people? By and large, you'll get a snapshot of how an office interacts, and that's an important thing to consider."


Legal News | Breaking News | Terms & Conditions | Privacy

ⓒ Breaking Legal News. All Rights Reserved.

The content contained on the web site has been prepared by BLN as a service to the internet community and is not intended to constitute legal advice or a substitute for consultation with a licensed legal professional in a particular case. Small Law Firm Web Design by Law Promo
   More Legal News
   Legal Spotlight
   Exclusive Commentaries
   Attorney & Blog - Blog Watch
   Law Firm News  1  2  3  4  5  6 
   Lawyer & Law Firm Links
San Francisco Trademark Lawyer
San Francisco Copyright Lawyer
www.onulawfirm.com
Indiana Medical Malpractice Attorneys
Indianapolis Medical Malpractice
www.rwp-law.com
Canton Criminal Lawyer
Canton DUI lawyer
www.cantoncriminalattorney.com
Expert witness public transportation
Taxi/limo expert witness
www.transalt.com
Chicago Business Law Attorney
Corporate Litigation Attorneys
www.rothlawgroup.com
Surry County Criminal Defense Lawyers
Yadkin County Family Law Attorneys
www.dirussolaw.com
Oregon DUI Law Attorney
Eugene DUI Lawyer. Criminal Defense Law
www.mjmlawoffice.com
Houston Car Accident Attorneys
Wrongful Death Attorneys Houston
Houston Wrongful Death
New York Adoption Lawyers
New York Foster Care Lawyers
Adoption Pre-Certification
www.lawrsm.com
Chicago, DuPage IL Workers' Compensation Lawyers
Chicago Workplace Injury Attorneys
www.krol-law.com
St. Louis Missouri Criminal Defense Lawyer
St. Charles DUI Attorney
www.lynchlawonline.com
Santa Ana Workers' Compensation Lawyers
www.davidgentrylaw.com
Eugene Bankruptcy Attorney
Bankruptcy Attorney Eugene
willamettevalleybankruptcy.com
Lorain Elyria Divorce Lawyer
www.loraindivorceattorney.com
Connecticut Special Education Lawyer
www.fortelawgroup.com
   More Legal News  1  2  3  4  5  6
   Legal News Links
  Click The Law
  Daily Bar News
  The Legal Voice
  The Legal Report
  Legal News Post
  Crisis Legal News
  Legal News Journal
  Attorney Web Design
  Bar Association Website Design
  Law Firm Directory